Click! Click! Click! What a solipsistic instrument! What a robotic vision! Frozen. Still. Unreal. But partner with this machine and !!! Beauty and ugliness become impossible classifications. Hierarchies are non-existent; the camera literally flattens. It formalizes the endless specificities. An eye without a camera has no harbor — no reprieve from scanning. The camera helps to alleviate the headache of preference!
A to B Studio likes to dethrone things — whether inside or outside our heads. We find that most “artistic” offerings (photography or otherwise) are merely trite, obedient, emotionally potent, oversimplifications. For us the camera is the greatest friend and collaborator.
Please check out our latest editorial for Vogue Mars™.
A TO B STUDIO LIKES TO DETHRONE THINGS — WHETHER INSIDE OR OUTSIDE OUR HEADS. WE FIND THAT MOST “ARTISTIC” OFFERINGS (PHOTOGRAPHY OR OTHERWISE) ARE MERELY TRITE, OBEDIENT, EMOTIONALLY POTENT, OVERSIMPLIFICATIONS. FOR US THE CAMERA IS THE GREATEST FRIEND AND COLLABORATOR.
Hello 😄 I’m Xinyi, I’m a graphic designer who wants to become social responsible through visual communication.
Bloom
Book design, exhibition design
WABI SABI
Book design, exhibition design
SPARSE CHAOS
Art direction, motion
Shiroiya Hotel
Brand identity
Designboom
Brand identity, motion
Stepstop
Brand identity, transmedia
Brand identity, transmedia
Renascence
MFA thesis, book design
MFA thesis, book design
