designboom

Designboom

Fall 2022

Motion, brand identity

Founded in 1999, Designboom is the world’s first online design and architecture magazine, publishing the latest news and key issues in all aspects of design, architecture and art. I want to renovate Designboom into a platform that connects sustainable architecture with people by not only providing information about design, but also offer opportunities as case study tours to help people getting inspired. Architecuture, in a new concept, can evlove with the environment and people.

Logo Animation

I use the shape of letter ‘D’ to trace the logo; as a way of showing creativity starts from zero to one. The square appears as a camera lens, and zoom out from far to a close persepctive.

The closing animation chooses to focus on the letter ‘OO’ to represent connection . When two circles bond toghter the final logo appears.

Montage

Brand Posters

Content Posters

In addition to the brand posters, the concent posters of Designboom attempt to show the audience the concept of the brand through 3 series : ‘the material ‘；the ’case study tour’ and the ‘ Masterpieces’.

‘Material Series’

A series to show the details of materials used to construct architectures. The patterns on the posters derived from the shapes of natural materials such as brick, clay and bamboo.

Master Pieces Series‘

It’s nice to show some masterpieces through design& architecutre history , so I choose to show Naoto Fukasawa’s furniture piece and Daniela bucio sistos’s UC Casa project as both of them use sustainbale materials and attempt to evlove with the environment.

‘Case Study Tour series’

A series to show the case study tours hosted by Designboom. It’s interesting to offer opportunities for people to real engage with the architecture works in real site.