Bloom
Wabi Sabi
Shiroiya Hotel
Sparse Chaos
Designboom
Stepstop
( In progress)Renascence
ARIMA ART SANPO
( In progress)XI XIANG
Shiroiya Hotel
Summer 2022
Brand identity, editorial design, motion
Brand identity, editorial design, motion
Shiroiya Hotel is an art driven hotel locates in Maebashi, Japan. This project is a rebranding for the hotel, with regards to develop a new visual system for the hotel. The purpose is to make Shiroya stands out from other similiar art hotels by consolidating its visual system with its unique architecture designed by Sou Fujimoto. The project involves logo design, brand book design, spatial arrangments and also a promotional video for the hotel.
SHIROIYA hotel is an art hotel locates in Maebashi, capital city of Gunma, Japan. It is a lightening hybrid place of a hotel, museum and public lounge for both the local community and the travelers to encounter and enjoy art, design and culture. With green and splendid artworks around the building, SHIROIYA Hotel brought the 300-year-old Japanese inn back to life with its contemporary art and community contribution activities. It sprouts with Mabebashi city’s revitalization plan, and becomes a new visionary landmark.
The final idea roots in the outline of the architecture itself- the logo is inspired by the hotel’s architectural style: irregualr shape, out of grid and simple.
Postcards （progress）
Logo development
Final Logo
Collateral
Stationery
Guest rooms
Hotel Amentities
Brand Book
