Bloom
Wabi Sabi
Shiroiya Hotel
Sparse Chaos
Designboom
Stepstop
( In progress)Renascence
ARIMA ART SANPO
( In progress)XI XIANG
Stepstop
Spring 2023
Brand identity, transmedia
Brand identity, transmedia
Stepstop is a hypothetical art festival that consist of art book fair, music, culture and camping together. The name ‘steopstop’ represents ‘ take your busy steps off in daily life and relax in nature .’ The goal of Stepstop is to create an open-minded community in nature for art lovers and natural lifestyle seekers and people who want to escape from urban lives to communicate and share cultures through art book, music and nature.
Stepstop is an art book festival in the nature. It consists of a book fair, music concert and culture booth for both book and nature lovers to get inspired in the woods. Stepstop is committed to create an open-minded community for people to escape from the busy daily life, relax in the nature, and let creativity sparkles through experiencing and reading.
Brand elements
The brand elements are inspired by the brand name ‘steps’-as I want to use typography as the primary visual language, by changing the scales, weights and combining with the graffti elements, to capture the audience’s sights and make them want to go.
Environment
